Oracle Branding
Oracle had lost relevance and brand recognition among their general audience. Our challenge was to create a simple visual concept that was uniquely Oracle and would raise their brand profile across their various sponsorships and products.
We used this visual technique to highlight Oracle’s ERP leadership across multiple industries.
F1 “Donut” was created to bring awareness to Oracle’s title sponsorship of the Oracle Red Bull Racing team and was used in print, OOH digital banners and social.